User Experience Lead at Telefonica Digital on UX management, Service design, UX metrics, lean UX and simplicity.

Talking about how design techniques (or design thinking if you want to call it that way) fit together with Lean Startup I decided to put the two together to make it clearer. Let me know your feedback.

Talking about how design techniques (or design thinking if you want to call it that way) fit together with Lean Startup I decided to put the two together to make it clearer. Let me know your feedback.

Already a while ago, but a great event from the Barcelona Design Centre: Design for Active Ageing.

Already a while ago, but a great event from the Barcelona Design Centre: Design for Active Ageing.

Myths on “silver surfers”.

Myths on “silver surfers”.

Quantify the user experience: Stress & Life logging mashup

While mapping existing user journeys and trying to highlight which are the areas where the ROI of improvements is biggest, I started from 2 directions. One from where the experience is worst and the other where improvements are easiest. 

Joining them gives a nice priorization of where the low hanging fruits are.

But trying to detect where the user experience is worst is rather subjective. We go through interviews and follow people around, which gives a good impression. But as every researcher knows, what people say and what they feel is still different.

While researching how to use data Telefonica has to measure stress, I came across the following: Heart Rate Variability measurement.

This can be measured using a Polar strap as used often by runners. It would detect the heart variability which is an indication of stress.

Mash that up with a lifelogging camera like Narrative and you have your tool to create diary studies that actually record and measure the user experience.

Stay tuned to see how our first test goes…

Our submission for the IxDA Awards for the Health at Home web and mobile web for patients with long term conditions. Will let you know when voting starts!

10 Lessons For Design-Driven Success

image

Fast Company Design

Imagine that the iPhone does not yet exist. Mark Zuckerberg is still enrolled at Harvard. Barack Obama is a hopeful state senator in Illinois. The final episode of Friends has just aired, with 52 million people tuning in. Not a single viewer tweets about it.

Amid this quaint-sounding environment, Fast Company’s editors decide to devote an issue to the intersection of business and design. Readers are introduced to little-known characters such as Jonathan Ive at Apple. The magazine chronicles “20 visionary men and women who are using design to create not just new products but new ways of working, leading, and seeing.” It is 2004… Read more

  1. Design starts at the top
  2. The Apple myth is powerful - and incomplete
  3. Todays disaster is tomorrows triumph
  4. One size does not fit all
  5. Yes Virginia pennywise is poundfoolish
  6. Design hunger is real
  7. Theres something new under the sun
  8. A well designed product does not equal a well designed business
  9. It is still day one…

Read more