On the move: This model of West African regional transportation patterns was built using, among other sources, mobile-phone data for Senegal, released by the mobile carrier Orange.
User Experience Lead at Telefonica Digital on UX management, Service design, UX metrics, lean UX and simplicity.UltraGrid Theme by UltraLinx
The current wave of wearable technology shows no signs of ebbing. On the contrary, the imagination and innovation of wearable applications is at an all-time high. Pick up any technology newsfeed and you can read of smart-wigs, smart-shoes, smart necklaces, and cufflinks.
Forrester makes the point that “A great digital experience is no longer a nice-to-have; it’s a make-or-break point for your business as we more fully enter the digital age.” The report points to a growing number of firms that have chosen a mobile-first approach, but then falling flat because “systems of record cannot keep up with engagement needs.” To a greater extent, customers’ impressions of a business are established through digital engagement forcing businesses to recognize that “software is the brand.” Some CIOs are losing their influence over the decisions in these areas as digital experience agencies are engaged by chief marketing officers and chief technology officers to a greater extent than by chief information officers.
Source: UX in Forrester Top Tech Trends for 2014
How many wearables can you carry? Madonna in the 80’s must have been one of the record holders of carrying accessories, but are you likely to do the same? I won’t.
Sensors makes sense, but not all hanging on you. A more likely scenario would be to have them embedded in the objects that surround you; your seat, your mouse, your car, your house.
Techcrunch wrote a nice article in the Harken project: Sense and Sensitivity
The buzz is there for wearables and especially health trackers, but why do people let them die a silent death in a drawer after a few months.
The guys at Pando tried a whole bunch and wrote this great post on how their experience was: Summer love or long term marriage?
Yesterday Eric Ries, Jake Knapp (Google Ventures) and Tim Brown met up to talk about the different concepts, how they work together and how they differ.
In case you want to see in more details how they work together, you can check out the explanation I put together:
Design Thinking and Lean Startup
This week a great article appeared from McKinsey on digitizing or quantifying the user journey. Seeing that service design is moving more into a strategic role, it would make perfect sense to apply basic analytics and business intelligence methods to service design. Edwin van Bommel from McKinsey created an overview on one way of doing so.
Although the 3 stages he uses: “Discover, Design, Deliver” are used for management, for defining the user journey I would suggest to adapt this to the classic service design phases: “Awareness, Consideration, Buy, Use, Billing, Help & Support, Deepen relationship, Discontinue” (To be adapted bye type of product). This would help to better understand all phases a customer goes through.