About
Remko
Vermeulen.
Product leader with 15+ years scaling digital products to 5.8M users across health, education, proptech, legal tech, cloud, data privacy and productivity SaaS. Built and led product and design orgs of up to 90 people at Toggl, Telefónica, O2 and Koa Health, and led the AI transformation of product, design and engineering teams.
Users Reached
In Funding Secured
People Led
Years Building Products
Experience
2000 — PresentHead of Product
Productivity SaaS · Remote
- Restructured product, design and engineering teams reducing costs by 26% while increasing team output by 13%.
- Increased first-time activation by 94% by focusing the team on time-to-value and removing friction in the early user journey.
- Introduced AI-powered prototyping and user-insights collection, reducing the insight-to-validated-solution cycle from weeks to days.
Head of Product
AI-based property & investment management
- Defined product vision, strategy and roadmap; managed stakeholder relationships with investors and established a regular analytics review cadence.
- Led design and launch of an AI module that transforms contracts and real-estate documents into structured data and compliance warnings.
- Increased active users by 87% through improved in-product onboarding and messaging.
- Reduced time-to-value by 75% via regular pre/prototype testing and analytics reviews.
- Lowered CAC / LTV ratio from 162% to 21%.
- Developed a pricing strategy resulting in 23% MRR growth.
VP of Product & Innovation
Clinical-grade DTx · Barcelona
- Led market & user research, product definition, roadmap, design and agile development through a clinical trial of a mental-health DTx product used alongside Spravato, in collaboration with Janssen / Johnson & Johnson.
- Designed, tested and launched a mental-health crisis prediction service based on an ML model with the NHS, achieving 80% recall.
- Launched a company-wide innovation programme across data science, AI, development and design — driving a 62% velocity increase and 82% reduction in cost per investigation.
VP of Product
Co-founder · later spun out as Koa Health
- As co-founder, established, led and grew the product and design team from 1 to 40.
- Ideated, prototyped, developed and launched multiple digital-health products, generating €66M in investment and partnerships with Harvard, the NHS and Massachusetts General Hospital.
- Owned product vision, direction, portfolio and a product-led way of working — including company-wide OKRs and KPIs for products available to 3M users in 70+ countries.
- Developed and implemented the GTM strategy for a wellness app and service in collaboration with marketing.
- Launched a mental-health and wellbeing product with Harvard Medical School and Massachusetts Hospital that achieved a 55% symptom reduction and 95% cost reduction for end-users in clinical trial.
Head of Product & Service Design
Cloud · Data privacy · Digital health
- Led product, service-design and UX teams creating new products in cloud, data privacy and digital health — resulting in 20+ MVPs, of which 5 launched to market.
- Set up and led entrepreneurial cross-functional teams (product, design, engineering, computer science) building new data security and privacy products.
- Defined product requirements, lifecycle, user stories and KPIs.
- Created a service using location patterns to detect the source of an epidemic faster — in collaboration with the WHO, UNICEF and Harvard.
- Built a voice-analysis service over a normal telephone line that detects and monitors Parkinson's disease with 78% precision.
User Experience Lead
eHealth & cloud · 5 locations worldwide
- Led the user-experience team (10–17 people across 5 locations) and innovation for all eHealth and cloud products at Telefónica worldwide.
- Led design of a chronic-disease management system (COPD, heart failure, etc.) for patients, nurses and clinicians on tablet, web and mobile in the UK, Brazil and Spain — resulting in a 48% mortality-rate decrease and 63% reduction in readmissions.
- Created a healthcare educational service via SMS for the general population and mothers-to-be in Brazil.
- Designed and developed a teledermatology service with Hospital del Mar in Barcelona.
User Experience Manager
B2B SaaS · Barcelona
- Established and managed the UX team (designers, copywriters, engineers, researchers) for a SaaS network-management product. With the CEO and product team, shifted product management to a user-focused approach, simplifying the portfolio by over 50%.
- Created a new product line for SMBs.
- 212% increase in conversions for sign-up and landing pages.
- 50% decrease in time-on-task for the top 5 user tasks.
Senior Interaction & Strategic Designer
London · Italy · India
- Held senior and strategic design roles at Electrolux Zanussi, I-D Media, Minale Tattersfield Design Strategy, Delsey and the British Council across London, Italy and India.
- Notable projects: brand strategy for State Bank of India, viral marketing for Warner Brothers, global teacher collaboration for the British Council, and concepts for internet-connected appliances at Electrolux.
Education & Skills
Education
MSc Industrial Design Engineering
Specialisation in Innovation Management. Netherlands.
Psychology
Change management, visual perception, human-computer interaction.
Machine Learning & AI in Healthcare
Specialisation. Applied focus on clinical ML applications and DTx.
Skills
Leadership
Team restructuring across product, design & engineering. Stakeholder management, cross-functional leadership, agile delivery, AI-enabled transformation.
Product Strategy
Strategy, roadmap, portfolio management, product-led growth, 0→1, GTM, OKRs & KPIs.
Research & Discovery
User research, market & competitive analysis, usability testing, A/B testing, data-driven decisions.
Analytics & Growth
Product analytics, funnel optimisation, activation & retention, CAC / LTV, pricing, MRR growth.
AI & Data
AI product development, ML applications, prototyping, data privacy, clinical AI (DTx).
Languages
English, Dutch, Spanish (fluent) · French, German (basic).
Beyond Work
Mentoring
Mentor at Imperial College, Elisava design school, Healthbox London and the Wayra startup accelerator.
Patents
Holding 3 patents in digital health, covering responsive cognitive behavioural therapy systems and moment-based task scheduling for medical treatments.
Outside the screen
Continuous learning, kitesurfing and sailing. Based in Barcelona.
Currently looking for
CPO, VP of Product, Director of Product or Head of Product roles.
Let's talk
Building durable products, from 0-to-1 and beyond.
Open to conversations about product leadership roles, advisory work and partnerships across health, AI and SaaS.